Logo Maker

How to use

1. Type your brand name and an optional tagline. The mark shows the initials of the first two words. Keep the name short: a logo has to survive at 16 pixels as a favicon, and a long name will not.
2. Pick a shape and a layout. Geometric shapes are the honest choice here — every mark is drawn from maths, so nothing in the export belongs to another brand. Stacked suits a profile picture; side-by-side suits a website header.
3. Set colours and watch the contrast warning. The tool measures your primary colour against the background and warns below the 4.5:1 WCAG AA bar for text. A mark that only works on a dark background will fail on a white page.
4. Download the SVG first, then PNG and PDF. SVG scales without loss and is the file a sign maker or developer will ask for. PNG is for screens and documents; PDF is for print.

Worked example

Load sample builds a fictional logo for Bright Leaf Studio, a made-up design practice. The mark is a hexagon in navy #142B4A with the initials “BL” in white, the brand name below it in the same navy, and the tagline “Clear design, honestly made” in teal #0F766E. The layout is stacked, 400 x 520 units, on a transparent background. The SVG contains one polygon element for the hexagon, computed from six points around a centre, plus two text elements — nothing traced, nothing imported, nothing copied from another logo. The PNG export is 1024 pixels on its longest side, and the vector PDF places the same mark as a filled shape with selectable brand text. Try the small-size test on the sample: shrink the preview in your mind to favicon size and ask whether the hexagon and the initials are still recognisable. If they are not, simplify — drop the tagline first, then consider a bolder shape — before you use the logo anywhere public.

Limitations

This tool deliberately offers a small set of geometric marks, not a library of thousands of icons. That is a trade-off, and it is worth stating plainly: you will not find a detailed illustration of a coffee cup, a camera or an animal here, and a business that needs a distinctive illustrated mark should hire a designer. The tool also offers one typeface family — the site's Inter stack — so typographic variety is limited, and the PDF uses a standard PDF font for its text rather than an embedded brand font. Colour is another limit: a colour picked on a phone screen can look different on a laptop, in print, or on a shop sign, so check the exported files on the surfaces where the logo will actually appear. Most importantly, this tool gives you no legal protection. It does not search trademark registers, it does not confirm that a name is available, and an original shape does not make a brand name yours. The trademark note above the download buttons is part of the tool, not fine print to skip.

How to judge a logo before you commit to it

Most logos fail in the same four places, and all four can be tested in a minute with the files this tool produces. First, the small-size test: open the PNG, shrink it to 32 pixels, then to 16, and see what survives. A good mark keeps its silhouette and at most one idea at that size; a mark that turns into a smudge was never a mark, it was a picture. Second, the one-colour test: print the logo in black only. If the design depends on a gradient or on two colours sitting next to each other to be understood, it will fail on a stamp, a receipt, a single-colour T-shirt or a faxed form. Third, the distance test: stand back from the screen or pin the printout to a wall and walk away. A logo for a shopfront or a van has to read from metres away, not from a chair. Fourth, the context test: place the logo on a white page, a dark page, a photograph and a coloured background. Transparent PNG exists for exactly this reason, and a logo that only works on white will embarrass you on the first coloured background it meets. If your design passes all four, it is probably simple enough to last. If it fails one, fix that failure rather than adding decoration: remove the tagline at small sizes, darken a colour that washes out, or choose a bolder shape. Simplicity in a logo is not a lack of imagination; it is what lets the same mark work on a favicon, a business card, a banner and a sign without being redrawn each time.

Frequently asked questions