How to Perform a Website SEO Audit Step by Step
A complete, repeatable website SEO audit: scope, status codes, metadata, headings, canonicals, indexing and internal links — with a worked example and a checklist you can copy.
SEO and Website Analysis
SEO and Website Analysis is the toolkit for understanding how search engines see your pages. It covers the three jobs that decide whether a page can rank at all: being crawlable (robots.txt and sitemaps), being understandable (structured data that describes your content in a format machines can verify), and being technically sound when a crawler or visitor arrives (status codes, redirect chains, titles, headings and canonical signals). Each tool in this category was built to answer a specific question with evidence rather than a vague score. The SEO Checker shows you the actual redirect chain with timings and the exact metadata it found; the Structured Data Generator warns about missing required properties before you publish; the Robots and Sitemap Toolkit lets you test a URL against your own rules. Everything produces output you can act on immediately, and the related guides explain the concepts behind each check so you can fix problems permanently instead of re-checking forever.
Tools in this category
Structured Data Generator
Generate JSON-LD for Article, Product, FAQPage, LocalBusiness and more, with live validation against required properties.
LiveRobots.txt and Sitemap Toolkit
A robots.txt rule builder with a URL tester and templates, plus an XML sitemap generator with validation.
LiveOn-Page SEO and Redirect Checker
Enter a URL and get the full redirect chain, status, title and meta checks, heading outline, link counts and a prioritised fix list.
LiveWhich tool should I use?
| Tool | Use it when you need to… |
|---|---|
| Structured Data Generator | Add structured data (JSON-LD) to articles, products, FAQs and more, with required-property warnings before you publish. |
| Robots.txt and Sitemap Toolkit | Control what crawlers may fetch, test URLs against your rules, and generate a valid XML sitemap from a URL list. |
| On-Page SEO and Redirect Checker | Audit a live page end to end: redirects, metadata, headings, links and structured data, with a prioritised fix list. |
Working notes
Run the checker before and after every significant change — a template update, a migration, a new redirect rule — and keep the exported report with the change notes. Most SEO damage is not caused by bad strategy; it is caused by a quiet technical change nobody re-checked: a canonical template that started pointing at the homepage, a staging robots rule that reached production, a redirect that became a chain. The tools in this category are built for that habit of verification: fast enough to run on every change, specific enough to name the exact line that is wrong.
Related articles
How to Implement Structured Data With JSON-LD
JSON-LD tells search engines what your page is in a format they can parse exactly. Working Article, BreadcrumbList and FAQPage examples — each one machine-validated — plus the eligibility limits most guides skip.
How to Diagnose Indexing Problems
A page missing from Google is not one problem but five possible ones. Work the triage flow: fetch, robots, noindex, canonical, status — in that order — with real checker output for each branch.
Frequently asked questions
Which SEO tool should I run first on a new site?
Start with the On-Page SEO and Redirect Checker on your most important URL. It shows the redirect chain, status code, title, meta description, canonical and heading problems in one pass, ordered by severity.
Do these tools replace Google Search Console?
No. Our checkers fetch only the page and files you ask about (robots.txt and a sitemap). Indexation data lives in Google Search Console, which is free and is the authoritative source for coverage and indexing problems.
What is a redirect chain and why does it matter?
A redirect chain is a sequence of redirects between your URL and its final destination. Each hop adds load time and can dilute crawl efficiency. Our guide to fixing redirect chains explains how to find and flatten them.