Churn Revenue Impact Calculator

Turn a monthly churn rate into lost revenue per month and per year.

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Churn Revenue Impact Calculator

How to use this tool

  1. Enter your monthly recurring revenue.
  2. Enter your monthly churn rate as a percentage.
  3. Press Generate to see monthly and yearly lost revenue.

Worked example

With monthly revenue of 10,000 and 5% monthly churn, 500 is lost each month, 6,000 over a year at that rate, and 9,500 of monthly revenue is retained.

What this tool does not do / Limits

This is an estimate only and is not financial advice. It holds the churn rate flat and ignores replacement sales, price changes and customers who return, so real yearly loss will differ.

Frequently asked questions

Is the yearly figure a forecast?

No, it is the monthly loss multiplied by 12 at the rate you entered. If churn changes during the year, the real total changes with it.

What counts as churn here?

Any customer revenue that stops in the month, whatever the reason. Enter the rate that matches how you measure churn in your own records.

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